Articles : Raising the Rent: The Landlord's Guide to Successfully Raise Rental Income

Posted May 14, 2010
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Unfortunately, real estate costs rise over time, from property tax bills to insurance premiums to mortgage rate increases, so landlords sometimes need to raise tenants' rental payments. Raising tenants’ rent can prove a challenging conversation for many landlords, so here are a few suggestions to help make this discussion a successful one.

Tip 1: Spring into Summer Statistically, many more Americans move during the spring and summer months, which makes it far easier to fill vacant rental units during these warmer months. By raising the rent as the warmer months approach, you can ensure an easier time leasing the property if your current tenant decides to move out instead of paying the higher rent.

Tip 2: Planning Ahead Many state require advance notice of at least 30-90 days when raising rent. This is something you will need to research for your state. Having the conversation sooner rather than later gives you an opportunity to find a new tenant, creating a smooth transition if the rental increase is not accepted.

Tip 3: Face to Face While it may seem easier to have this conversation by phone or by mail, the fact is human beings are less likely to say “no” in person, making a face-to-face conversation a more effective approach.

Tip 4: Optional Longer Rental Agreement Doesn’t this sound ideal... higher rental income and an extended term, securing a rented property for the next two years? 100% Possible! When a tenant expresses their unhappiness regarding a rental increase tell them you understand that they have their own bills and their own concerns, and that you're willing to extend their rental agreement from 12 months to 18 or 24 months. This will offer written assurance that you will not raise their rent again for a year and a half or two.

Tip 5: Research Market Rents It's far easier to raise the rent if you're raising it to a reasonable level, near other local rents. Find out what other local landlords are charging for similar properties, and if your tenant balks at your raise in rent, show them the data on what they can expect to pay for similar rental properties.

Implementing rental increases may not be an easy task, but it's often necessary if you intend on actually earning a positive cash flow on your investments. Always remember to be fair and honest, remember that rent cannot be raised in the middle of the lease term, and remember that sometimes securing a longer-term tenant may be more valuable than an extra $25 a month.
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